Sincerely, Steadily, Each and Every Step.
Unlimited "Magnificence" We Want to Share.
Since 1978, Roots Trading has strived to introduce high-quality products and technology from Europe to Japanese market. Throughout the history, our persistence to "basic machines" and "basic ingredients" has become literary our "roots", unchangeable foundation. We have always been looking for something new, something better to seek higher quality, and have exclusive contract with the most-esteemed companies nurtured by varieties of food information, history, and tradition in Europe.
With passion, we continue to seek every way to provide better products and service.
Our 4 Rs
Expansion of market supported by customers’ evaluation
Continuous support of customers
Trust by customer
Our 3 Supports
Provide information and how-to to any inquiry
Participate in exhibitions and conventions
Hold seminars by chefs to show how to use products