Sincerely, Steadily, Each and Every Step.
Unlimited “Magnificence” We Want to Share.

Since 1978, Roots Trading has strived to introduce high-quality products and technology from Europe to Japanese market. Throughout the history, our persistence to “basic machines” and “basic ingredients” has become literary our “roots”, unchangeable foundation. We have always been looking for something new, something better to seek higher quality, and have exclusive contract with the most-esteemed companies nurtured by varieties of food information, history, and tradition in Europe.
With passion, we continue to seek every way to provide better products and service.

Yoshiharu Shirane
President

PHILOSOPHY

Our 4 Rs

• Relationship Heart-to-heart relationship
• Referral Expansion of market supported by customers’ evaluation
• Retention Continuous support of customers
• Reliability Trust by customer

Our 3 Supports

• Technical support Provide information and how-to to any inquiry
• Informative support Participate in exhibitions and conventions
• Study support Hold seminars by chefs to show how to use products

PRODUCTS

Ingredients

LUBECKER (Germany)
Couverture chocolate, Marzipan Rohmasse, Nougat

ANTONINO AFFRONTI (Sicily)
Sicilian almond, Pistachio, Hazelnuts

TARIS (Turkey)
Dried Fig

AGRIMONTANA (Italy)
Candied fruits, Candied chestnuts, etc

Machines

Dynamic (France)
Mixer

REGO HERLITZIUS (Germany)
Mixer for confectionery, Bread slicer

SANOMAT (Germany)
SANOMAT cream whipping machine

GRAM COMMERCIAL (Denmark)
High humidity refrigerator & refrigerator